Case Study
Brand & Website Launch for a Tech Staffing Company
Complete corporate marketing strategy, brand identity, website design, and execution.
The Opportunity
A technical staffing company needed a complete brand identity established from the ground up. Without existing infrastructure in place, this was a brand creation initiative. The challenge was to develop an integral brand that would resonate with enterprise clients and attract engineering and tech talent. The goal was to launch with a strong marketing backbone that could quickly gain recognition in the technical staffing space and support business development from day one.
Challenges:
- No brand name or existing visuals; required complete naming and brand development from the ground up.
- Logo and branding needed to reflect the company’s forward-thinking position in the technical staffing space.
- Website had to be built entirely from scratch, including structure, UX, copy, design, and lead generation funnels.
- Social presence required full setup, branding, and creative direction.
- All marketing materials needed to be designed to support sales outreach and digital campaigns.
Snapshot
Industry: Technical Staffing and Talent Management
Scope: Full Brand Build, Logo & Identity Design, Website Design, Messaging & Content Strategy, Marketing Collateral, Social Media Templates, Awards & Press
Core Tools & Technology: WordPress, Google Analytics, Adobe Illustrator, Photoshop, InDesign, Canva, HubSpot, Microsoft Word, Excel, PowerPoint
Solution
Naming, Logo & Brand Identity
Led the process of developing the company name through many rounds of ideation. Finalized the chosen brand name and oversaw the creation of a modern, scalable logo system. Delivered complete logo files in multiple formats and color variations to support consistent use across digital and print applications.
Messaging & Positioning
Created all core messaging including mission, vision, tagline, brand story, and service descriptions to resonate with both enterprise clients and technical job seekers. The messaging incorporated themes of momentum, innovation, technology, diversity, and talent mobility. Aligned brand voice with industry requirements while differentiating from competitors in the staffing space.
Website Design & Build
Designed and launched a fully custom WordPress website built from the ground up. Created all content, UX flow, and visual design assets. The site included service pages, job listings integration, lead generation forms, blog infrastructure, and clear CTAs optimized for conversion and engagement.
Social Media
Created branded LinkedIn and social channels from scratch. Designed a social media toolkit including templates, image assets, and post copy guidelines to support both internal and external stakeholders. Ongoing management and creation of new social content with a regular posting schedule for increasing engagement.
Marketing Collateral
Updated all key marketing materials and digital assets to support the new brand identity. Led the rebrand launch with coordinated messaging across press releases, blog content, and social media channels including:
- Sales & pitch decks
- Flyers and brochures
- Social media templates
- Event banners and business signage
- Stationery and promo items
- Blog articles & thought leadership content
- Whitepapers & downloadable resources
Brand Launch & Visibility
Led initiatives to elevate brand recognition and credibility across digital, social, and physical channels. Created supporting messaging and visuals for announcements, campaigns, press materials, and award submissions to establish the company as a trusted name in its industry.
- Secured Top Workplaces 2024 recognition
- Branded billboards and outdoor signage
- Corporate press releases
- Blog content and thought leadership articles
- Visuals and messaging for launching
- Social content campaigns for engagement
Outcome
Established credibility as a new brand in the tech staffing space.
Enabled team to scale marketing through systemized assets.
Unified visual identity and messaging across all channels.
Attracted high level clients within first 90 days of brand launch.
Project Gallery