Case Study

Simple Website Design for a New South Bay Townhome Community

One page website for a residential new construction development of boutique townhomes.

The Opportunity

A boutique builder and developer launching a new townhomes community in the South Bay needed a simple yet professional way to present their project online. While the homes reflected modern design and elegance, the builder was without a web presence to match. To capture early market interest in the new construction, they needed a one page website that could be launched quickly and provide buyers with the essential details in a presentable format.

Challenges:

  • Needed a professional website quickly to capture market interest of the new constructure townhomes community for sale.
  • Limited budget and short timeline required to launch a website.
  • Website needed to showcase modern architecture, lifestyle appeal, prime location, interior design features, floor plans, and pricing in a simple way.
  • Required mobile-friendly site for buyers on the go to drive early sales inquiries and interest.

Snapshot

Industry: Residential Real Estate Development, New Construction Community

Scope: Website design for concept boutique community in South Bay, CA

Core Tools & Technology: WordPress, Google Analytics, Adobe Illustrator, Photoshop, Firefly

Solution

One-Page Website Design

Marketing Launch Kit developed a one page site for the concept boutique community of 12 homes in Torrance, CA. The site was designed to demonstrate how smaller developers can effectively showcase new projects quickly with a streamlined digital presence.

Key elements included:

  • Hero Section – Community name, tagline, pricing, and tour scheduling CTA.
  • Community Overview – collection of 12 residences with floor plan options and interior highlights.
  • Design & Features – modern architecture, oversized windows, open interiors, and smart living upgrades.
  • Location Highlights – South Bay lifestyle imagery and proximity to Hermosa & Redondo beaches.
  • Call to Action – a clear pathway for users to schedule a tour or request more information.

Hero Section

Community Overview

Location Highlights

Outcome

By showcasing floor plans, pricing, and lifestyle highlights in a clear, mobile-friendly format, the site helped capture buyer interest early in the sales cycle. The streamlined launch showed how even a simple site can create credibility, support marketing efforts, and set the foundation for future sales. It shows builders how they can quickly launch a professional web presence that drives engagement and inquiries without requiring a complex custom build.

Showcasing the homes, features, and South Bay lifestyle in one connected story.

Helping the builder stand out with professional visuals and clear messaging.

Driving early buyer interest and inquiries during the pre-sales phase for residential new construction.

Project Gallery

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