Case Study
Enterprise Website Architecture & Product Microsite Development
Transforming the digital infrastructure of an enterprise consulting firm specializing in asset management, maintenance, and industrial software.
The Opportunity
An established enterprise consulting firm specializing in asset management and industrial software, needed a strategic marketing system that could support its accumulated growth.
While the business had strengthened its consulting capabilities, technology partnerships, and flagship software platform, the website no longer reflected the depth of its domain expertise or supported future marketing initiatives.
Rather than approaching the engagement as a website redesign, the project focused on building a marketing system with infrastructure capable of supporting technical solutions, lead generation, and product development and expansion.
Challenges:
- Building a modern website system and content architecture that supports an embedded product ecosystem and future innovation
- Translating complex software into clear, understandable positioning for the company’s flagship product to appeal to enterprise buyers and technical decision-makers
- Developing custom product workflow illustrations and narrative that accurately portrays the software visually and contextually
- Architecting streamlined navigation and information structure for technical buyers
- Integrating data analytics and tracking to understand attribution metrics for marketing
- Creating maintainable technical infrastructure with system documentation
- Strategizing a go-to-market framework and product positioning that matches the firm’s capabilities
Snapshot
Industry: Enterprise Consulting, Enterprise Asset Management, Industrial Technology, Enterprise Software
Scope: Enterprise Website Architecture, Product Microsite, Software Product Positioning, GTM Strategy, Custom Imagery, Lead Generation, Analytics, Technical Content Development, SEO Preservation, Press Release, Brand Style System
Core Tools & Technology: WordPress CMS, Custom Theme, PHP, HTML, CSS, JavaScript, Domain Mapping, Google Analytics, Google Search Console, Adobe Creative Cloud, Contact Form API Integration
Solution
Enterprise Website Architecture
The website was redesigned to reflect the company’s robust consulting and technical solutions with an intentional user experience for technical decision-makers.
A custom WordPress theme was developed to support the company’s requirements and future product expansion plans alongside the business. This was fully developed as a client-owned system.
Technical implementation initiatives:
- Custom HTML, CSS, PHP, and JavaScript development
- Contact form API configuration with automation
- Lead capture infrastructure & routing implementation
- Custom header & footer development
- Google Analytics & Search Console tracking integration
- Technical SEO setup & optimization for search equity
- Security & reCAPTCHA integration
- UX & mobile responsive design
- Domain mapping, DNS & technical migration
- System & developer documentation
- Automated maintenance workflow
Before
After
Product Architecture
The company’s flagship software required its own experience while remaining connected to the corporate website. Rather than building a separate website, the product was architected as an embedded microsite with its own domain identity, navigation experience, and supporting content.
Original software workflow imagery was developed to visually communicate inspection, maintenance, and enterprise integration concepts while simplifying complex software functionality for technical decision-makers.
Product Microsite
Product workflow Visuals
Industry Solutions Architecture
The content required understanding of complex B2B solutions and translating that depth into positioning which speaks credibly to engineers, operations leaders, and enterprise procurement stakeholders. Each page was structured around specific operational challenges while tying the product narrative and relevant technologies in for comprehensive industry solutions.
Industry Solutions Layout
Marketing Architecture
The completed platform functions as a foundational marketing system rather than a static website. Lead capture, analytics, content strategy, and product positioning were implemented to support ongoing business development and future marketing initiatives.
A full brand and style system was established with color palette, typography, iconography, and imagery direction applied consistently across both the corporate site and the product microsite.
A product launch press release was developed and distributed to support the software launch while establishing the foundation for continued authority building through future content and digital marketing efforts.
Outcome
Modernized the company’s digital presence to match the depth of its enterprise consulting capabilities.
A complete digital system (strategy, content, architecture, and technical implementation) that’s client-owned
Technical information that’s organized around how enterprise engineers and operations decision-makers evaluate professional service providers
The product has its own microsite and domain experience without a separate build
A lead system that captures interactions and routes properly under a single shared system
Data analytics, lead generation, and SEO systems integrated in one place to enhance understanding of B2B sales cycles & marketing programs
Everything handled end-to-end from strategy to execution, delivering high-quality business assets that align with industry standards and support sales conversations